Magento is an e-commerce platform built atop open source technology, enabling online sellers to have ultimate control over the look, functionality, and content of their online shops. With Magento, there is the opportunity to deploy powerful marketing strategies, enjoy advanced catalog management, and manage search engine optimisation to maximise your brand’s exposure to your target market.
Today, Magento is one of the best ecommerce platforms available that outstrips other platforms such as WordPress and Shopify when it comes to the control you have over it.
This considerable power comes at a price, though. Magento needs serious hosting setup to shine fully and requires some degree of technical understanding. Granted, even complete novices can design pretty sites with its interface but having knowledge about basic hosting concepts and some scripting cannot hurt.
In addition, there is a large and helpful community of developers and other merchants behind Magento, who are always more than happy to help out newcomers. It is a robust system at its most basic level, and once it is integrated with other systems, its true power is realised.
Magento is super fast too. Any experienced developer will be able to tell you that overall speed is of high importance when it comes to e-commerce. Your customer is not going to wait around for five to 10 minutes for a page to load if she wants to make a purchase. If your site is slow, she will go elsewhere. With Magento, this never has to be an issue as the whole platform is highly optimised and designed to run at lightning fast speed.
If you want to learn more about Magento, check out our infographic below: