One of the central challenges in understanding pro-environmental behavior is measurement. Currently, most researchers (including myself) lean on self-report of behavior.
What kinds of pro-environmental behaviors might be realistically measured by researchers? I think there’s room for more creativity. I’d love to hear some ideas. For example, recycling bins have been measured at the curb for weight (time-consuming), electrical meters have been read by students (time-consuming), household water usage has been measured by partnering with a water district (long-term negotiation due to privacy)…. there are also laboratory tasks such as recycling, donation, and turning out the lights, but these are lower-quality measures because they only occur once.
There’s room here for more creativity. What other pro- or anti-environmental behaviors can be observed by researchers?