#StackBounty: #google-analytics #facebook #tracking #bugs #facebook-ads-manager Could these URL tracking parameters be causing data dis…

Bounty: 50

Problem:

  • We’re seeing a lot of traffic from (direct) / (none) in GA whenever a Facebook Ads campaign is launched — it’s always the top source/medium pair.

  • In second place, there’s some fb / Facebook_Mobile_Feed etc. showing up, so it’s definitely registering. The direct drops a lot as soon as campaigns are paused.

We’ve tried: fixing GTM/pixel bugs, checking the URLs for redirects, or if something weird is going on our WordPress-SPA subdomain combo etc.

Could the following UTM template that’s been set up in Facebook be affecting this?

?utm_source={{site_source_name}}&utm_medium={{placement}}&utm_campaign={{campaign.id}}&utm_content={{ad.id}}

I typically set the utm_source as facebook, and medium as cpc, but that shouldn’t cause a data discrepancy like this, no?


Get this bounty!!!

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